How Staging Helped Speed Up a Home's Selling Process | Chit Chat Session Ep 47

Video description from @propertylimbrothers

In today’s Chit Chat Session, we had the pleasure of sitting down with our clients, Mr and Mrs Tsang, who recently entrusted PropertyLimBrothers with the sale of their 3-storey landed home at Simon Walk. As avid followers of our Home Tours, the couple felt confident that partnering with PLB was one of their best real estate decisions. During the session, they shared their property progression journey and how PLB’s strategic approach made the sale process smooth and stress-free.

PropertyLimBrothers Co-Founder and CEO Melvin Lim, along with Associate Senior Investment Consultant Eunice, broke down the strategies used in marketing the Tsangs' home. Although the home was already fully furnished, PLB wanted to showcase its true flexibility, as the current theme was set by the selection of antique furniture and artefacts.

While these unique pieces reflected the Tsangs’ personal style, our staging aimed to present the home’s full potential to a wide range of buyers. The cherry on top was highlighting the property’s exceptional location—within walking distance to Kovan MRT—and its freehold status. This balance between maintaining the home’s character and allowing prospective buyers to imagine the space as their own was key to the successful sale. These efforts were captured in the Home Tour video, which attracted significant attention, resulting in 30 viewings and a successful sale within just two months!

Mr and Mrs Tsang emphasised the importance of communication, trust, and the flexibility that PLB provided. We believe this partnership goes both ways, and PLB is incredibly grateful to have clients like the Tsangs. Let’s also take a moment to appreciate their cherished antique furniture!

00.00 - Intro
00.32 - Can you share a little bit more about yourself?
02.09 - How did you know about PropertyLimBrothers?
02.39 - How was the initial contact and assessment of the property?
04.21 - How was the filming?
04.40 - Any challenges with the video?
05.34 - Where were you when you viewed the video?
06.52 - How were the viewings conducted?
09.04 - What did they like about the house?
09.49 - Any advice for homeowners who are transitioning from condo to landed?

#PropertyLimBrothers​ #

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Melvin Lim and Adrian Lim started PropertyLimBrothers with an intention to market each property to its fullest potential for home sellers and to solve the core problem of the conventional brokerage method with the PLB Team Model, with reverse engineering to add immense value to consumers.

From humble beginnings as Singapore prison officers in 2004, co-founders Melvin and Adrian ventured into the real estate industry in 2007 as traditional agents. With the property industry getting increasingly competitive, they knew they had to be different. In 2017, they started the first video home tour in Singapore with a presenter show and tell format, and have never stopped since!

‘Til date, PLB has crafted more than 1,500 videos on our YouTube channel since its formation. In the last 3 years, 720 of them were Home Tour videos. We have also successfully sold 516 properties in the last 24 months and helped 110 Home Buyers purchase their dream homes in the year 2021. We target the right audience, positioning each property in its truest and best form.

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