Aiken Chia on Losing It All, Starting From Scratch & Getting an Unexpected Brand Deal | NOTG S4 Ep 3

Video description from @notgpodcast

When Aiken Chia's former company infamously broke up, he also lost the platform he spent years building. No channel, no team, zero subscribers—just the weight of starting over from scratch. But right when everything felt like it was falling apart, one unexpected brand deal came through—and became the catalyst for a complete reinvention.

In this episode of NOTG, Melvin Lim, Co-Founder and CEO of PropertyLimBrothers, sits down with Aiken to uncover his untold story behind that pivotal moment, how a Tokyo trip reignited his passion, and why he is now able to prioritise purpose over profit. Learn about the realities of surviving and thriving as a content creator in Singapore.

00:00 Introduction
01:15 Content creator economy
04:40 Not giving up on your dream
06:41 Learning to spend money
12:11 Content creator profit margin
14:41 AI content creators takeover
16:40 Target audience
18:50 Standing out in the content creating space
20:00 Monetisation from zero followers
25:01 Starting a talent management company
26:56 Social media platform of choice
32:33 Being a content creator in your 40s
34:45 Algorithm vs Doing things you like
38:20 Giving up being a content creator
42:33 Managing the team
48:28 If Aiken Chia have a journal
52:21 What job will Aiken Chia take if he quits being a content creator?
56:40 Starting a new business
58:04 What is one goal Aiken Chia set for himself?
59:30 Closing
59:55 Outtakes

#PropertyLimBrothers​ #notg #podcast

---------------------------------------------

List of Links

PLB
Our Main Website: https://www.propertylimbrothers.com/
YouTube: https://www.youtube.com/@PropertyLimBrothers
Facebook: https://www.facebook.com/PropertyLimBrothers
Instagram: https://www.instagram.com/propertylimbrothers/
TikTok: https://www.tiktok.com/@propertylimbrothers

NOTG
Website: https://www.propertylimbrothers.com/notg-series
YouTube: https://www.youtube.com/@notgpodcast
Facebook: https://www.facebook.com/notgpodcast
Instagram: https://www.instagram.com/plb_notg/
TIkTok: https://www.tiktok.com/@notgpodcast
Telegram: https://t.me/notgpod

PLB INSIGHTS
YouTube: https://www.youtube.com/@PLBinsights
Website: https://plbinsights.com/read-all/
Facebook: https://www.facebook.com/insightsbyplb
Instagram: https://www.instagram.com/plb_insights/
Webinars: https://www.propertylimbrothers.com/webinars/

Melvin
About Melvin: https://www.propertylimbrothers.com/our-story/
Facebook: https://www.facebook.com/melvinlimwk
Instagram: https://www.instagram.com/melvin_propertylimbrothers/
LinkedIn: https://www.linkedin.com/in/melvin-propertylimbrothers/

TO LIST YOUR PROPERTY
https://www.propertylimbrothers.com

CONTACT PLB HOTLINE AT
https://wa.me/6597457388

NUGGETS ON THE GO
Spotify: https://spoti.fi/3u8UFsR
Apple Podcast: https://apple.co/3cvBaEH

SOFA SO GOOD
Spotify: https://spoti.fi/2PdqqSs
Apple Podcast: https://bit.ly/plb-sofasogood

Disclaimer of NOTG Podcast:
https://propertylimbrothers.com/disclaimers-copyright/

"This podcast is for informational and entertainment purposes only. The views and opinions expressed on this podcast are solely those of the host and guests, and do not necessarily reflect the views, opinions or positions of any individuals, organizations or companies mentioned or discussed on the show.

The content provided on this podcast is not intended to and does not constitute legal, financial, or professional advice, and is not a substitute for professional advice. Listeners should not act upon any information provided on this podcast without seeking advice from a professional.

The host and guests on this podcast make no representations as to the accuracy or completeness of any information on this show or found by following any links mentioned on this show. The host and guests will not be liable for any errors or omissions in this information nor for the availability of this information. The host and guests will not be liable for any losses, injuries, or damages from the display or use of this information.

Listeners of this podcast assume all risks and responsibilities for any actions taken based on the information provided on this podcast. The host and guests disclaim any liability for any claims or damages that may arise from reliance on the information provided on this podcast."