Video description from @notgpodcast
This episode clip from NOTG (Nuggets on the go) delves into Guoco’s strategic decision-making for their latest project in Lentor, highlighting why the development lacks 1-bedroom units and is tailored towards families. The hosts explore how the proximity to a popular school within 1km significantly influences the property's design and unit mix, anticipating that families rather than single investors are more likely to be interested in this location. Additionally, the episode discusses how developments close to MRT stations typically feature a higher proportion of 1-bedders, contrasting with Guoco’s family-centric approach in Lentor. This insightful segment provides viewers with a deeper understanding of real estate development strategies, particularly how developers like Guoco tailor their projects to meet the expected demographics and enhance the unique selling points of their properties.
