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New Launch FOMO, HDB Price Psychology & Are Superstitions Still a Dealbreaker? - NOTG S3 Ep 120 Pt 2

NOTG 816 3 6 Jun 2025

Video description from @notgpodcast

A new launch sells out almost instantly — and suddenly, resale listings nearby vanish, only to reappear at a higher price. In this episode of Nuggets On The Go, Melvin Lim, Phyllis Goh and Shawn Tay talk about how launch activity can trigger sudden PSF shifts in surrounding developments, creating a domino effect in buyer behaviour.

They also explore why some homebuyers justify paying $35,000 more for a high-floor unit, and how pricing psychology plays a bigger role than most think. Hear about the hidden mental shortcuts could outline today’s market more than fundamentals alone, such as cognitive or psychological prices bias to the breakdown of cost-per-month.

And just when you think buyers have moved past superstition, certain numbers, layouts, and cultural beliefs still influence demand and resale outcomes. Find out how all these soft factors stack up against hard data in today’s home-buying landscape.

00:00 Intro
00:37 Catalysts for appreciation, HDB vs Private (Continued)
05:57 The "Volume Effect"
10:11 PLB's Secret Weapon
12:05 Floor level superstition
14:50 Floorplan superstition
17:24 Cultural norms and property investment/buying
18:44 Question - What properties you have seen that are a solid price point and why?
20:52 The "Big Brother, Small Brother" Effect and examples
25:42 Question - Do you think about buying/living in properties next to religious sites?
30:35 Closing statements
30:45 Outro

#PropertyLimBrothers​ #notg #podcast

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List of Links

PLB
Our Main Website: https://www.propertylimbrothers.com/
YouTube: https://www.youtube.com/@PropertyLimBrothers
Facebook: https://www.facebook.com/PropertyLimBrothers
Instagram: https://www.instagram.com/propertylimbrothers/
TikTok: https://www.tiktok.com/@propertylimbrothers

NOTG
Website: https://www.propertylimbrothers.com/notg-series
YouTube: https://www.youtube.com/@notgpodcast
Facebook: https://www.facebook.com/notgpodcast
Instagram: https://www.instagram.com/plb_notg/
TIkTok: https://www.tiktok.com/@notgpodcast
Telegram: https://t.me/notgpod

PLB INSIGHTS
YouTube: https://www.youtube.com/@PLBinsights
Website: https://plbinsights.com/read-all/
Facebook: https://www.facebook.com/insightsbyplb
Instagram: https://www.instagram.com/plb_insights/
Webinars: https://www.propertylimbrothers.com/webinars/

Melvin
About Melvin: https://www.propertylimbrothers.com/our-story/
Facebook: https://www.facebook.com/melvinlimwk
Instagram: https://www.instagram.com/melvin_propertylimbrothers/
LinkedIn: https://www.linkedin.com/in/melvin-propertylimbrothers/

TO LIST YOUR PROPERTY
https://www.propertylimbrothers.com

CONTACT PLB HOTLINE AT
https://wa.me/6597457388

NUGGETS ON THE GO
Spotify: https://spoti.fi/3u8UFsR
Apple Podcast: https://apple.co/3cvBaEH

SOFA SO GOOD
Spotify: https://spoti.fi/2PdqqSs
Apple Podcast: https://bit.ly/plb-sofasogood

Disclaimer of NOTG Podcast:
https://propertylimbrothers.com/disclaimers-copyright/

"This podcast is for informational and entertainment purposes only. The views and opinions expressed on this podcast are solely those of the host and guests, and do not necessarily reflect the views, opinions or positions of any individuals, organizations or companies mentioned or discussed on the show.

The content provided on this podcast is not intended to and does not constitute legal, financial, or professional advice, and is not a substitute for professional advice. Listeners should not act upon any information provided on this podcast without seeking advice from a professional.

The host and guests on this podcast make no representations as to the accuracy or completeness of any information on this show or found by following any links mentioned on this show. The host and guests will not be liable for any errors or omissions in this information nor for the availability of this information. The host and guests will not be liable for any losses, injuries, or damages from the display or use of this information.

Listeners of this podcast assume all risks and responsibilities for any actions taken based on the information provided on this podcast. The host and guests disclaim any liability for any claims or damages that may arise from reliance on the information provided on this podcast."
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