Why Is Everyone Eyeing District 15 Right Now? | Mikaela-Joy

Video description from @propertylimbrothers

In this episode, Mikaela-Joy from PropertyLimBrothers explores what’s heating up in District 15, starting with the upcoming BTO launch at Tanjong Rhu, part of the Feb 2024 announcement. With over 2,000 units planned—mostly four-room flats—this rare launch sits in a prime city-fringe location, just minutes from the National Stadium, Kallang Wave Mall, and future Founders’ Memorial.

She breaks down why demand is expected to soar, addressing the PLH model’s 10-year MOP to the area’s strong resale performance and proximity to key MRT stations. Mikaela also touches on upcoming luxury new launches like Arina East Residences, estimated at $2,800 PSF—painting a clearer picture of price contrasts between public and private housing in D15.

If you’re eyeing District 15 or curious about how these launches fit into Singapore’s larger redevelopment plans like Long Island, this episode offers plenty of valuable takeaways—plus a sneak peek at what’s coming next week in the form of Koon Seng House and Jalan Tembusu.

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Melvin Lim and Adrian Lim started PropertyLimBrothers with an intention to market each property to its fullest potential for home sellers and to solve the core problem of the conventional brokerage method with the PLB Team Model, with reverse engineering to add immense value to consumers.

From humble beginnings as Singapore prison officers in 2004, co-founders Melvin and Adrian ventured into the real estate industry in 2007 as traditional agents. With the property industry getting increasingly competitive, they knew they had to be different. In 2017, they started the first video home tour in Singapore with a presenter show and tell format, and have never stopped since!

‘Til date, PLB has crafted more than 1,500 videos on our YouTube channel since its formation. In the last 3 years, 720 of them were Home Tour videos. We have also successfully sold 516 properties in the last 24 months and helped 110 Home Buyers purchase their dream homes in the year 2021. We target the right audience, positioning each property in its truest and best form.

Since 2017, we have grown together with our audience, our clients and the real estate market. Our team has grown from a mere two people working in a small office to 105 full-time colleagues working hand-in-hand to provide our PLB 7-man Team Model to our extensive clients through in-house Media Production, Digital Marketing, Social Media, Inside Sales Consulting, Research, Insights, and Client Support.

In 2022, PropertyLimBrothers ventured out on our own under PLB Realty. Our newly established realty arm will harness the power of our existing media company to offer property sales, digital marketing, branding, research, and analytics tools on our one-stop online platform.

The tagline #RealEstateWithIntegrity lies within the heart of the entire team, as only through glorifying God in work and business, will our daily hustle be meaningful.

#LoveYourNeighbour as thy self is a commandment that should be innate for our marketplace. Naturally, excellence follows through this, while treating clients with love, integrity and care.

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