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NEW LAUNCH BUYERS PULLING BACK! Here’s What’s Really Happening

Marcus Luah 3.2K 60 20 Feb 2026

Video description from @marcusluahsg

Are new launch buyers getting tired?
In this video, I break down the recent take-up rates of The Sen, Narra, and Newport — and explain why lower sales momentum doesn’t automatically mean weak demand. Instead of reacting emotionally to headlines, we’ll look at the data, HDB MOP supply cycles, buyer behaviour, and what’s really driving the 2025 market slowdown. More importantly, I’ll share 3 practical buying principles to help you navigate today’s selective market — so you don’t panic, overpay, or miss the bigger cycle.

If you’re considering entering the market in 2025 or 2026, this is a must-watch before making your next move.

If you’d like a breakdown tailored to your situation, reach out to me directly.

TimeStamp:
0:00 Introduction
0:36 Total Take Up Rate For The Sen Newport & Narra
1:47 Video Sequence
2:12 How Did The Sen Newport & Narra Faired During Launch Day
3:11 New Launches in 2025
3:58 Full Context Of The Article & My Argument
5:08 My Views On What Is Actually Happening At This Stage
5:20 The Reason Why It Slowed Down
5:39 Estimated Number Of HDB Flats Reaching MOP By Years
6:48 Pinery & Tengah Effect (OCR)
7:14 Newport vs River Modern (CCR)
7:34 The Sen & Upper Bukit Timah (RCR)
8:15 River Modern & Pinery Residences Preview Dates
8:30 Real Observation & What You Should Be Doing As A Buyer This Season
8:35 More HDB MOP Flats In 2026
9:40 Stabilising Macro Environment
10:21 Higher Land Cost = Price Floor
12:55 My Advice For Buyers
13:22 3 Buyer Principles For Today's Market
14:43 Final Thoughts

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