Video description from @savvyericchiew
Everyone says “buy the best location”but what if that good location turns into a bad property investment?
In this video, I break down why prime locations can actually underperform, especially in Singapore’s property market. You’ll learn when a popular area makes sense and when it quietly destroys your upside.
I’ll cover
• Why demand ≠ good returns
• How pricing, entry point and future supply matter more than hype
• Common mistakes buyers make when chasing MRTs, malls and “prime” labels
• How investors lose money even in “sure win” locations
• What I personally look at before buying any property
This is not about avoiding good locations — it’s about understanding when they stop making sense financially.
If you’re buying for investment, upgrading, or planning your next property move, this video will help you think beyond surface-level location advice.