The Lemon Talks: How a 50-Year-Old Factory Created Singapore’s Biggest Furniture Brand ft Commune

Video description from @lemonfridgelifestyle7825

How does a traditional family manufacturing business evolve into a modern, global lifestyle brand? In this episode of The Lemon Talks, we take a deeper look into the business behind design.

Joining us is Shee Wen, Chief Operating Officer and Chief Marketing Officer of Commune Lifestyle. From Koda's manufacturing roots to Commune's franchise-driven expansion across Asia, Shee Wen shares the strategy, the steep learning curves, and the philosophy behind leading with design thinking.

We also get into what makes the Malaysian market unique, why Singapore's brand equity matters in Southeast Asia, and the one leadership principle Shee Wen swears by.

Loved what you just watched? Remember to LIKE, SHARE and SUBSCRIBE for more design and renovation inspiration!

At Lemonfridge Studio, we believe great design goes beyond good aesthetics. It lives in the way we interact with the things around us. An object can be beautiful on its own, but you only truly appreciate design when you use it. To us, Form and Function are one.