2026 New Launches: What Buyers Are Missing

Video description from @notgpodcast

The Singapore property market in 2026 is brimming with new launch opportunities, but how do you identify the best ones for investment?

George Peng (Associate Investment Strategy Director), Yu Rong (Associate Senior Investment Director) and Jun Wei (Associate Senior Listing Manager) break down the essential factors that determine whether a new launch is a good buy or not. They reveal what buyers need to consider, from pricing to location and beyond, to avoid falling for common myths and make sound investment decisions.

With insights on both new and resale properties, this episode uncovers the strategies to help you spot a profitable launch and navigate the dynamic 2026 market with confidence.

00:00 Introduction to New Launch Profitability
02:36 Common Myths and Motivations for Property Investment
04:55 Critical Factors for Evaluating New Launches
09:10 Impact of Floor Plan Harmonisation
13:19 Livability and Functional Design
18:31 Case Study: Tembusu Grand vs Emerald of Katong
30:24 Psychology of Show Flats and Booking Strategies
34:58 Managing Opportunity Costs in Launch Seasons
47:08 Financial Planning and Allocation of Funds
52:10 Identifying Resale Opportunities and Spillover Effects
58:01 Past vs Future Performance and Regional Hotspots
01:12:28 Golden Nuggets and Final Takeaways